Guides and Whitepapers

According to Forbes, three-quarters of executives watch work-related videos every week. Just over half share work-related videos with colleagues every week, and nearly two-thirds would rather watch a video about something than read about it.

We’ve crunched the numbers and we've released our annual State of Video report – packed with trends and best practices from thousands of marketing teams working with millions of videos in 194 countries around the world. Ready to sharpen your edge in video?

Whether you’ve just started making webinars and are looking to scale up, or if you’ve been making webinars for a while and are curious about how others are leveraging them, the State of Webinars will give you answers and bring new insights to light.

We run our annual research to be able to paint a clearer picture of the State of Webinars.

This storyboard is a template that you can use to conceptualise and visualise your next video. Developed from our own experiences planning, shooting and editing videos, it gives you both the structure and space for creativity.

Get the most out of your video marketing with our featured blogs, videos, white papers & more.

The Video Marketing Handbook is designed to help marketers have a resource for answering the most pressing questions about video. Whether it's live video, running video on your website, social best practices or measurement, The Video Marketing Handbook features insight about video from thought-leaders around the world.

In the Marketers Guide to Running a Successful Webinar, we break down the how, what, and why of running webinars in your organization.

In The State of Webinars we surveyed hundreds of marketers around the world to collect data on exactly how webinar tools are viewed.

From landing pages to blogs to emails, Marketo has covered most of the marketing tactics required to move customers down the entire buyer’s journey. But with 80% of website data expected to come from video (Cisco), it’s essential for marketers to now harness the power of their video data in their Marketo smart campaigns.

Cisco predicts that video will consist of 80% of all website data. Is your organization ready to harness the power of visual storytelling?

Did you know that 82% of marketers plan to produce more videos? Or that two-thirds of marketing teams don’t use a video marketing platform? In The Influence & State of Video Marketing in, we surveyed hundreds of marketers around the world to collect data on exactly how video marketing is playing a role in business.